At Primo Sport, we believe that the gear you carry should tell your story. Our journey began with a simple yet powerful idea: to create a bag that combines functionality, durability, and personal expression. Our founder, Josh Linscott, received a high-quality duffle bag in high school that lasted for years. When he wanted a similar bag in updated school colors during college, he realized there was nothing like it on the market.

Inspired by this gap, Josh created his first prototype, blending timeless design with modern customization. That bag became the foundation for Primo Sport. Since then, we’ve partnered with schools, athletic departments, and public safety organizations to deliver premium, personalized gear that celebrates identity and inspires pride.

From custom duffle bags to wearable t-shirts, our products are crafted with care in the USA, combining premium materials with unmatched attention to detail. Today, we continue to honor our roots by empowering individuals and teams to showcase their spirit in style.

Our Vision

At Primo Sport, our vision is to empower athletes and teams with gear that embodies resilience, quality, and longevity. We aim to redefine athletic essentials by crafting bags that stand up to the toughest challenges—whether in the gym, on the field, or in daily life. By championing American-made craftsmanship and offering customizable options, we envision a future where athletes can rely on their gear just as they rely on their own hard work and determination. We’re committed to supporting athletes at every level with products that are built to last and designed to inspire.

Our Mission

At Primo Sport, we empower individuals and teams to express their identity through high-quality, customizable sports gear designed to last. We combine craftsmanship, creativity, and community spirit to create products that inspire pride, celebrate tradition, and fuel future memories.

Core Values

At Primo Sport, we empower individuals and teams to express their identity through high-quality, customizable sports gear designed to last. We combine craftsmanship, creativity, and community spirit to create products that inspire pride, celebrate tradition, and fuel future memories.

  • Customization That Matters

    We believe in the power of personalization, offering a platform for individuals and teams to design gear that represents who they are and where they come from.

  • Built to Last

    Our products are made with premium materials and crafted in the USA to withstand the rigors of sports and everyday use, ensuring durability and sustainability.

  • Community Connection

    We partner with schools, teams, and public safety organizations to foster school spirit and community pride, offering fundraising opportunities that make a difference.

  • Trend Meets Tradition

    We honor the timeless appeal of classic designs while infusing them with a modern, trendy vibe to resonate across generations.

  • Customer-First Excellence

    From our intuitive Bag Builder to personalized customer service, we are dedicated to making every interaction seamless, fun, and meaningful.

Follow our journey.